For the third year, the National Magazine Awards Foundation (NMAF) is partnering with Indigo Books & Music Inc. to launch an Ontario-wide newsstand promotion designed to increase awareness about Canada’s best magazines in 2016 published in both official languages.
With this strategic initiative, the NMAF strives to provide award-winning Canadian publishers the opportunity to cost-effectively maintain or improve newsstand sales, subscriptions and magazine visibility within the highly competitive North American market by jointly marketing their nationally recognized award on newsstands.
For eight weeks starting today, this year’s participating award-winning publications will be displayed in a special NMA newsstand frame in all Ontario Indigo superstores. Magazines taking part in this initiative include 2016 Magazine of the Year winner Maisonneuve, as well as award winners Canadian Notes & Queries, Cottage Life, DTK Men, Maclean’s, Ricardo, Sportsnet, The Walrus, THIS Magazine and Toronto Life.
The NMAF, whose mandate is to recognize and promote award-winning Canadian magazines and content, strives to implement initiatives that help publications thrive in the evolving magazine industry. With this newsstand promotional campaign, the Foundation is providing publishers with a distinctive opportunity to leverage their prestigious award in order to maximize their impact on newsstands.
This promotional initiative was launched for the first time in 2014. Last year, a total of 7,852 magazine copies from 18 different publications from were sold during the six week campaign (Oct-Nov) which generated 173% more revenue than the year before.
Visit any Ontario Indigo Superstore to see the Best Magazines of 2016.