Off the Page is an interview series that appears regularly on the Magazine Awards blog. Today we catch up with Brett Popplewell, editor of The Feathertale Review, winner of the 2012 National Magazine Award for Best Single Issue.
NMAF: The Feathertale Review has been dubbed the “illegitimate love child of Mad Magazine and The New Yorker.” We just saw your latest issue, no. 11, double in size to 128 pages. Is this a signal to readers that the child is growing up? And if so, where is it headed?
Brett Popplewell: It’s definitely a sign that the child is growing up. Where it’s heading, I have no idea.
Truth is our entire team has grown up since our launch in 2006. We were just kids back then who felt there was an absence of high- and low-brow humour magazines in the Canadian market and thought we could be the cork to plug that hole. Lee Wilson, Feathertale’s co-founder and art director, and I wanted to create something that would feel fresh and cutting edge but that would hark back to an age when magazines leaned entirely on illustration to bring their words to life. We’re the ones who started calling our creation the “illegitimate love child of Mad Magazine and The New Yorker” because it felt like the best way to describe it. Continue reading