Penny Caldwell’s speech at the 40th anniversary National Magazine Awards

Penny Caldwell, publisher of Cottage Life, accepts the 2017 Foundation Award for Outstanding Achievement at the 40th anniversary National Magazine Awards gala in Toronto, 26 May 2017 (Photo by Steven Goetz / NMAF)

At last Friday’s 40th anniversary National Magazine Awards gala, the NMAF presented Penny Caldwell, publisher and vice-president of Cottage Life Media, with the Foundation Award for Outstanding Achievement, the highest individual honour presented in Canadian magazines.

We asked Penny to compose a message to the industry, which was presented in the 40th anniversary NMA gala program and comprised the basis of her acceptance speech at the gala. Here are Penny Caldwell’s complete remarks.


The Space Between

Our urgent need for innovative ideas and talented creators
by Penny Caldwell

I am honoured to receive this award and extend my sincere thanks to the National Magazine Awards Foundation, to my colleagues who nominated me, and to the many people who have contacted me since the news was announced.

Recently, a student at Cottage Life asked me what I have learned over the nearly forty years that I have worked in publishing. The best advice, I told her, was to manage your expectations but keep dreaming, work hard, be patient, and be adaptable.

That advice came to me from Doug Creighton, the founding publisher of the Toronto Sun when, fresh out of university, I was looking for a job. A family friend had arranged the interview, and Doug said he could probably get me a job on the copy desk working the night shift. What a thrill to imagine being part of a big daily newspaper, even as a proofreader on the night shift. Then he advised me not to take the job. Go out, he said, and find a place at a small newspaper where you will learn to do everything. So I went home and applied to every community newspaper across Canada, and I got a job as a sports reporter and columnist at the Whitby News Advertiser in Ajax.

The newspaper’s editor and senior reporters taught me a lot about crafting compelling stories. When one of the girls on the basketball team was fatally attacked by another student, I even covered a murder. But I recall the day I heard some surprising news: that the purpose of the stories we poured our hearts into was to fill the space between the ads.

If only it were that simple.

Fast forward. Most of us here tonight are still inescapably seduced by the power of storytelling. And while we can’t lose sight of the reality that, yes, in our legacy business the stories have traditionally been what fill up the spaces between the ads, we comfort ourselves that good content comes out on top. Content is king. Our readers pay for the content. Our advertisers pay to be close to the content. How close? Well, that’s the million-dollar question, isn’t it?

Ads are no longer simply adjacent to content,. Now they pop up in the middle of the stories—online and on our TV screens. Not that this is new. Who here remembers the issue of Saturday Night magazine in the late ‘90s, in which an excerpt of Mordecai’s Richler’s “Barney’s Version” was typeset to wrap around a vodka bottle? “Absolut Mordecai.”

While the business model for paid advertising evolves, so does our distribution method. Our world now includes an audience that doesn’t expect to have to shell out for content. And so, in an effort to attract the big numbers—not to mention big data—we give away our valuable content for free on our websites, on other digital channels, and in e-newsletters. Our advertising partners, who in the past clamoured to be close to the content, now want to be the content. Our industry has survived the inventions of radio and television, but I don’t know of a time in which magazines have been under more pressure to reinvent themselves—because with new technology we can, and because with new technology we have to. We now compete in more places and in more ways than ever for our customers’ time and money.

My twenty-year-old, idealistic, sports-reporter self says, what has the world come to? My present, practical business self says disruption happens, get on with it. The magazine industry must adapt—all of us here—in order to keep growing. We are going to have to find new sources of revenue, new innovative ways to engage our audiences that they will pay for. And that means learning everything possible about our customers. We’re going to have to find out what’s important to them, and tap into that passion.

My optimistic self says, we can do this. Yes, because we don’t have a choice if we want to survive. But also because as magazine creators we are very, very good at captivating audiences with compelling stories. Magazines are still a highly authentic, trusted platform whose halo has already enabled our industry to expand far beyond print into mega media brands comprising digital, social, video, audio, events, stores, merchandise, and even restaurants. If we continue to tell compelling, relevant stories, in whatever form, the audience will be there and they will pay. We still need good, high-quality content and the talented creators behind it. We still need to recognize its value in our business.

Tonight, we celebrate excellence. Tonight, we celebrate the creators. And tonight, I offer congratulations to those of you—editors, art directors, writers, photographers, illustrators, and publishers—who know how to tell the powerful Canadian stories that have such a profound influence on our society.

Finally, I would like to end with a thank you to Cottage Life, and particularly to Al Zikovitz, my mentor, friend, and long-time boss, who every day teaches me something new about hard work, being adaptable, and chasing your dreams.

Thank you.


Penny Caldwell (@PennyCaldwell) is the publisher and vice-president of Cottage Life Media. At this year’s 40th anniversary National Magazine Awards she was presented with the Foundation Award for Outstanding Achievement. Read her complete National Magazine Awards bio here

ABOUT THE OUTSTANDING ACHIEVEMENT AWARD
The NMAF’s most prestigious individual prize  is the Foundation Award for Outstanding Achievement, an award that recognizes an individual’s innovation and creativity through contributions to the magazine industry.

The award is open to circulation experts, editors, marketing, sales and promotion professionals, publishers, creators, designers, production managers – in short, to everyone in the industry. It cannot be given posthumously. The annual deadline for nominations is March 1.

For more information and previous winners, visit magazine-awards.com/oa.

Announcing the Winners of the 40th Anniversary National Magazine Awards

The National Magazine Awards Foundation (NMAF) has presented the winners of the 40th anniversary National Magazine Awards at a gala this evening in Toronto at the Arcadian Court. Nearly 300 of Canada’s top magazine writers, artists, editors, art directors, publishers, and other guests representing 75 nominated magazines gathered to recognize and celebrate excellence in the content and creation of Canadian magazines in 2016. Gold and Silver medals were presented in 25 categories recognizing Canada’s best in magazine writing, art, and design.

Prime Minister Justin Trudeau delivered a welcome message to the audience via video, congratulating the nominees and winners and praising the important work of Canada’s magazine creators.

The Foundation presented Gold and Silver Medal awards in 25 categories at a ceremony co-hosted by Kim Pittaway, Michael de Pencier, and D.B. Scott—three of Canada’s most respected journalists and publishers, and all former winners of the Foundation Award for Outstanding Achievement. Indigenous writer and Gold Medalist in the Essays category, Alicia Elliott, delivered the keynote address, urging all Canadian magazine creators and publishers to recognize their role in educating and informing the public about the complex social and cultural issues of our time, including empowering Indigenous voices and perspectives in the media.

Penny Caldwell, publisher and vice-president of Cottage Life Media, was presented with the 2017 Foundation Award for Outstanding Achievement, the highest individual honour in the Canadian magazine industry, which recognizes an individual’s innovation and creativity through contributions to the magazine industry.

For a complete list of winners, see below or download the PDF list.


MAGAZINE OF THE YEAR

Canada’s 2017 Magazine of the Year is Cottage Life. The award for magazine of the year goes to the publication that most consistently engages, surprises, and serves the needs of its readers. The award is judged according to four criteria—overall quality, impact, innovation, and brand awareness—and success relative to the magazine’s editorial mandate.

Honourable Mention for Magazine of the Year went to Explore, Nouveau Projet, Ricardo, and The Kit Compact.

With a clear and creative editorial strategy that is loyal to their brand, audience, and business, Cottage Life continues to diversify its mandate, grow its readership, and excel at publishing. The magazine’s tone is perfectly playful, its stories educate and delight, and its story packaging is alluring. Cottage Life has demonstrated creativity and excellence in evolving its brand through events, shows, and multimedia—reinventing itself again and again. And throughout its evolution, the magazine itself remains fresh and fascinating.
The National Magazine Awards Jury



INTEGRATED AWARDS

Best Magazine Cover

GOLD MEDAL: “General Dynamics” (Report on Business)
Domenic Macri, art director
Gary Salewicz, editor
Brennan Higginbotham, contributor

This is a beautiful execution of a well-thought-out idea, from its concept right down to the smallest detail. Report on Business’s “General Dynamics” cover is a masterful example of having graphics work harmoniously with type to create the impression of a must-read story within. It’s engaging and unexpected—the forbidden, blacked-out words suck you in immediately. A truly remarkable and successful magazine cover.
The National Magazine Awards Jury

SILVER MEDAL: “Why Design Matters” (Canadian Business)


Best Editorial Package

GOLD MEDAL: « Nordicité » (Caribou)
Tania Jiménez, directrice artistique
Audrey Lavoie, Véronique Leduc, Geneviève Vezina-Montplaisir, rédactrices en chef

This Editorial Package from Caribou is a delicious invitation to the table set around the concept of Nordicité, where a meal of uniquely Québécois flavour is served. On the menu are cozy stories and tasteful photography of matsutake mushrooms, maple syrup, boreal spices, and wild berries. The package has the benefit of relying almost wholly on the support of readers and presents them with a carefully thought out series of articles that complement the topic and each other—all editorially handpicked and beautifully plated for our enjoyment.
The National Magazine Awards Jury

SILVER MEDAL: “Swim or Sink” (New Trail)


Best Service Editorial Package

GOLD MEDAL: “Breast of Luck” (Today’s Parent)
Ariel Brewster, editor
Stephanie Han Kim, art director
Contributors: Vivian Rosas, Katie Dupuis, Karen Robock, Louise Gleeson, Kara Aaserud, Sasha Emmons, Kate Lunau

“Breast of Luck” from Today’s Parent epitomizes service journalism. The team approached the issue from various perspectives, offering up multiple entry points. It feels exceptionally relevant—these are the real questions people ask about breastfeeding. It’s beautifully designed, very well written, funny, informative—the practical information is hands-on and useful. Whether you read it closely or simply skim, it has something for every reader.
The National Magazine Awards Jury

SILVER MEDAL: “How to Travel like a Boss” (Report on Business)


Best Words & Pictures

GOLD MEDAL: “Rosemont Petite-Syrie” (Nouveau Projet)
Judith Oliver, rédactrice en chef adjointe
Jean-François Proulx, directeur artistique
Félix Beaudry-Vigneux, auteur
Maxime Roy de Roy, illustrateur

Beautifully drawn, informative, and concisely written, “Rosemont Petite-Syrie” is a powerful and graphic way to show the response of two families to the Syrian refugee crisis. The piece seamlessly weaves text and illustrations that speak to one another and the reader without seeming redundant. It’s an exemplar of the comic-book genre—and bilingual, to boot.
The National Magazine Awards Jury

SILVER MEDAL: “Love Your Body” (NOW Magazine)


Forty years ago the NMAF set about building a coalition of institutions to form the foundation of what would become the National Magazine Awards. The goal was to create a truly national program that would recognize individual excellence in the many aspects of the magazine industry. Forty years later that legacy has endured. Tonight we have recognized the outstanding work of Canada’s magazine creators. Congratulations to all the nominees and winners—you have truly inspired the future of great journalism in this country.
Nino Di Cara, President, NMAF


BEST NEW MAGAZINE WRITER

GOLD MEDAL
The Questionable Science of Vancouver’s Port Expansion
Hakai Magazine
Amorina Kingdon, writer
Heather Pringle, handling editor

Honourable Mention: Eternity Martis, Kyle Edwards, Sharon J. Riley, Viviane Fairbank


WRITING AWARDS

Long-Form Feature Writing

GOLD MEDAL
Growing Up Trans
The Walrus
Mary Rogan, writer
Carmine Starnino, handling editor

SILVER MEDAL
Canadian Mining’s Dark Heart
The Walrus
Richard Poplak, writer
Carmine Starnino, handling editor


Feature Writing

GOLD MEDAL
« Les exilés de l’enfer »
L’actualité
Anne-Marie Luca, auteure
Ginette Haché, rédactrice-réviseure

SILVER MEDAL
Big Lonely Doug
The Walrus
Harley Rustad, writer
Carmine Starnino, handling editor


Short Feature Writing

GOLD MEDAL
« Santa Martha Acatitla : le théâtre de la réconciliation »
Jeu, Revue de théâtre
Françoise Major, auteure
Christian Saint-Pierre, rédacteur-réviseur

SILVER MEDAL
The Cutting Edge
ON Nature
Ray Ford, writer
Joanna Pachner, handling editor


Columns

GOLD MEDAL
« Économie »
L’actualité
Pierre Fortin, auteur
Josée Désaulniers, Karine Picard, Lucie Daigle, rédactrices-réviseures

SILVER MEDAL
Just Sayin’
Atlantic Business Magazine
Stephen Kimber, writer
Dawn Chafe, handling editor


Essays

GOLD MEDAL
A Mind Spread Out on the Ground
The Malahat Review
Alicia Elliott, writer
John Barton, handling editor

SILVER MEDAL
A Poet Self-Destructs
The Walrus
Don Gillmor, writer
Katherine Laidlaw, handling editor


Fiction

GOLD MEDAL
The Unitarian Church’s Annual Young Writer’s Short Story Competition
The New Quarterly
Richard Kelly Kemick, writer
Pamela Mulloy, handling editor

SILVER MEDAL
Eight Saints and a Demon
Hazlitt
Naben Ruthnum, writer
Kiara Kent, handling editor


Investigative Reporting

GOLD MEDAL
The Last Days of Target
Canadian Business
Joe Castaldo, writer
James Cowan, handling editor

SILVER MEDAL
Justice Is Not Blind
Maclean’s
Nancy Macdonald, writer
Colin Campbell, handling editor


One of a Kind

GOLD MEDAL
The Verdict
The Walrus
Katherine Laidlaw, writer
Emily M. Keeler, handling editor

SILVER MEDAL
The David Foster Wallace Disease
Hazlitt
Sasha Chapin, writer
Haley Cullingham, handling editor


Personal Journalism

GOLD MEDAL
The Burn
Prairie Fire
Benjamin Hertwig, writer
Andris Taskans, handling editor

SILVER MEDAL
By The Time You Read This I’ll Be Dead
Toronto Life
John Hofsess, writer
Emily Landau, handling editor
Gary Ross, contributor


Poetry

GOLD MEDAL
“(Good) ‘Girls Don’t Hitchhike’; Half/Brother; Meet Cree: A Practical Guide to the Cree Language
The New Quarterly
Selina Boan, poet
Barb Carter, handling editor

SILVER MEDAL
La Traviata
PRISM International
Kim Fu, poet
Dominique Bernier-Cormier, handling editor


Professional Article

GOLD MEDAL
Whatever happened to Michael Bryant?”
Precedent
Daniel Fish, writer
Melissa Kluger, handling editor

SILVER MEDAL
Beware the Weakest Link
Listed
Jim Middlemiss, writer
Brian Banks, handling editor


Profiles

GOLD MEDAL
This is How I’m Going to Die
Maclean’s
Nancy Macdonald, writer
Colin Campbell, handling editor

SILVER MEDAL
The Artist of the Deal
Report on Business
Max Fawcett, writer
Ted Mumford, handling editor


Service Journalism

GOLD MEDAL
Canada’s Best New Restaurants 2016
Air Canada enRoute
Andrew Braithwaite, writer
Sarah Musgrave, handling editor

SILVER MEDAL
« Santé des femmes : le travail nous met en danger »
Châtelaine
Marie-Hélène Proulx, auteure
Johanne Lauzon, rédactrice-réviseure



VISUAL AWARDS

Art Direction of an Entire Issue

GOLD MEDAL
Issue 22: Secrets
SAD Mag
Pamela Rounis, art director
Sara Harowitz, editor
Katie Stewart, Michelle Reid Cyca, contributors

SILVER MEDAL
87: Le Vivant / The Living
esse Arts + Opinions
Studio FEED, direction artistique
Sylvette Babin, rédactrice en chef


Art Direction of a Single Article

GOLD MEDAL
« Le politique est personnel »
Nouveau Projet
Ping Pong Ping, direction artistique
Miriam Fahmy, rédactrice en chef

SILVER MEDAL
Give Peas a Chance
Today’s Parent
Mandy Milks, art director
Lauren Ferranti-Ballem, editor
Anthony Swaneveld, illustrator
Roberto Caruso, photographer


Illustration

GOLD MEDAL
« Une vie sexuelle pour les prêtres ? Pourquoi pas ? »
L’actualité
Gérard Dubois, illustrateur
Jocelyne Fournel, directrice artistique

SILVER MEDAL
Move or Improve?
MoneySense
Steven P. Hughes, illustrator
John Montgomery, art director


Photojournalism & Photo Essay

GOLD MEDAL
South of Buck Creek
Geist
Terence Byrnes, photographer
Syd Danger, art director
AnnMarie MacKinnon, Michal Kozlowski, editors

SILVER MEDAL
Canada’s Oldest Profession
The Walrus
Tyler Anderson, photographer
Brian Morgan, art director
Jonathan Kay, editor
Conrad Black, text


Portrait Photography

GOLD MEDAL
Marina Abramovic
Corduroy Magazine
Peter Ash Lee, photographer & art director
Tim Chan, editor

SILVER MEDAL
Love Your Body
NOW Magazine
Tanja-Tiziana, photographer
Troy Beyer, art director
Susan G. Cole, editor
Taylor Savage, hair & makeup


Lifestyle Photography

GOLD MEDAL
Different Strokes
Globe Style Advisor
Riley Stewart, photographer
Benjamin MacDonald, art director
Andrew Sardone, editor
Odessa Paloma Parker, fashion editor, stylist
Vanessa Jarman, makeup / hair stylist
Wendy Rorong, manicurist
James Reiger, model, NEXT Models Canada

SILVER MEDAL
Tan Lines
Globe Style Advisor
Renata Kaveh, photographer
Benjamin MacDonald, art director
Andrew Sardone, editor
Odessa Paloma Parker, fashion editor, stylist
Robert Weir, grooming
Connor, model, Elmer Olsen Model Management



INDIVIDUAL HIGHLIGHTS

Writer Nancy Macdonald won two awards: A Gold Medal in Profiles for “This is How I’m Going to Die” (Maclean’s), about the Leviathan II disaster, and a Silver Medal in Investigative Reporting for “Justice Is Not Blind” (Maclean’s), about the bias against Indigenous Canadians in the judicial system.

Mary Rogan won the first NMA Gold Medal for Long-Form Feature Writing, for her story “Growing Up Trans” (The Walrus). It’s Rogan’s third National Magazine Award and first since 1999.

Art director Domenic Macri of Report on Business won the Gold Medal for Best Magazine Cover (“General Dynamics”), his and the magazine’s fifth gold medal in this category since 2006.

Pierre Fortin (L’actualité) won the Gold Medal in Columns, for his Québec « Économie » coverage. This is Fortin’s fourth gold medal in Columns since 2003.

Indigenous poet Selina Boan won the Gold Medal in Poetry for a suite of poems in The New Quarterly, including “Meet Cree: A Practical Guide to the Cree Language.” This is her first National Magazine Award.

Richard Kelly Kemick won the Gold Medal in Fiction for “The Unitarian Church’s Annual Young Writer’s Short Story Competition” (The New Quarterly), his second NMA after winning gold last year in One of a Kind. Kemick also received an Honourable Mention in Fiction and in One of a Kind this year.

Indigenous writer Alicia Elliott won the Gold Medal in Essays for “A Mind Spread Out on the Ground” (The Malahat Review).

Don Gillmor won his twelfth National Magazine Award since 1997, a Silver Medal in Essays for “A Poet Self-Destructs” (The Walrus).

Joe Castaldo won the Gold Medal in Investigative Reporting for “The Last Days of Target” (Canadian Business). He won the Silver Medal in the same category in 2015.

In Personal Journalism, Edmonton writer and visual artist Benjamin Hertwig won the Gold Medal for “The Burn” (Prairie Fire). The story of the late John Hofsess, “By The Time You Read This I’ll Be Dead” (Toronto Life), about assisted dying and preparing to take his own life, won the Silver Medal.

Photographer and art director Peter Ash Lee won the Gold Medal in Portrait Photography (“Marina AbramovicCorduroy), his fourth National Magazine Award.

Gérard DuBois won the Gold Medal in Illustration, for « Une vie sexuelle pour les prêtres ? Pourquoi pas ? ». It is DuBois’ fourth National Magazine Award and first since 2013.

Andrew Braithwaite won the Gold Medal in Service Journalism for “Canada’s Best New Restaurants 2016” (Air Canada enRoute), marking the second consecutive year he and the magazine have won gold for their annual feature on Canada’s newest culinary hotspots.

Ray Ford won his eighth National Magazine Award since 2000 with a Silver Medal in Short Feature Writing for “The Cutting Edge” (ON Nature).



MAGAZINE HIGHLIGHTS

L’actualité led all magazines with 3 Gold Medals, winning the top prize in Feature Writing, Columns, and Illustration.

The Walrus led all magazines with 6 awards (2 Gold Medals and 4 Silver Medals). This is the tenth time in the magazine’s history that The Walrus has won the most total awards at the NMAs.

Report on Business won 3 awards, including a Gold Medal for Best Magazine Cover (“General Dynamics”) and Silver Medals in Best Service Editorial Package and in Profiles.

The New Quarterly won the Gold Medal in Fiction and in Poetry, marking the second time that the Waterloo, Ontario literary magazine has swept both awards (also doing so in 2003 at the 25th anniversary National Magazine Award).

NOW Magazine’s “Love Your Body” issue was a double winner, taking the Silver Medal in Portrait Photography and the Silver Medal in Best Words & Pictures.

Globe Style Advisor swept the Gold and Silver Medals in the category Lifestyle Photography.

Nouveau Projet won 2 Gold Medals, in Art Direction of a Single Magazine Article (« Le politique est personnel ») and in Words & Pictures (“Rosemont Petite-Syrie”). Nouveau Projet won Magazine of the Year in 2015 and was a finalist this year.

The online magazine Hazlitt won 2 Silver Medals, in Fiction and in One of a Kind.

Today’s Parent won 2 medals: Gold in Best Service Editorial Package (“Breast of Luck”) and Silver in Art Direction of a Single Magazine Article (“Give Peas a Chance”).

7 magazines won a National Magazine Award for the first time: Atlantic Business Magazine; Caribou; esse Arts + Opinions; Hakai Magazine; Jeu, Revue de théâtre; Listed; and SAD Mag.

Magazines winning 1 Gold Medal: Air Canada enRoute; Caribou; Corduroy; Cottage Life; Geist; Hakai Magazine; Jeu, Revue de théâtre; The Malahat Review; Prairie Fire; Precedent

Magazines winning 1 Silver Medal: Atlantic Business Magazine; Châtelaine; esse Arts + Opinions; Listed; MoneySense; New Trail; ON Nature; PRISM International; Toronto Life.


Check out all the gala photos on our Facebook page.


SPECIAL GUESTS

Prime Minister Justin Trudeau delivered a welcome message to the audience via video, congratulating the nominees and winners and praising the important work of Canada’s magazine creators.

Toronto Mayor John Tory also addressed the gathering via video to offer his congratulations to the nominees and winners and offer his support for Canadian magazine creators.

Alicia Elliott delivered the keynote address. Alicia is a Tuscarora writer from Six Nations, currently living in Brantford, Ontario. Her writing has most recently been published by CBC Arts, Room, Grain, The New Quarterly and The Malahat Review. Later in the evening she won the Gold Medal in Essays for “A Mind Spread Out on the Ground” (The Malahat Review).

For the 40th anniversary National Magazine Awards, the NAMF welcomed a number of its former winners of the Foundation Award for Outstanding Achievement, led by Kim Pittaway, Michael de Pencier, and D.B. Scott, who co-hosted the event.

Also attending and presenting awards as former winners of the Foundation Award for Outstanding Achievement: James Ireland, Sally Armstrong, Ken Rodmell, Lynn Cunningham, Stephen Trumper, Al Zikovitz, and Paul Jones.

Other special guest presenters included award-winning illustrator Min Gyo Chung, award-winning writers Hon Lu and Desmond Cole, award-winning art director Gilbert Li, and former NMAF president Arjun Basu.


ABOUT THE 40th ANNIVERSARY NATIONAL MAGAZINE AWARDS

Nearly 300 members of the Canadian magazine industry—publishers, editors, art directors, writers, photographers, illustrators, circulators and more—joined esteemed sponsors and other guests at the Arcadian Court for the 40th anniversary National Magazine Awards gala.

This year, 197 Canadian magazines from coast to coast to coast—English and French, print and digital—entered the best of their editorial and design to the National Magazine Awards, submitting the work of more than 2000 writers, editors, photographers, illustrators, art directors and other creators. The NMAF’s 112 volunteer judges nominated a total of 202 submissions from 75 different Canadian magazines for awards in 25 written, visual, integrated and special categories. 

 

ACKNOWLEDGEMENTS

The NMAF gratefully acknowledges the support of the Government of Canada, the Ontario Arts Council, and the Ontario Media Development Corporation.

The NMAF gratefully acknowledges the support of its sponsors and table patrons:
Access Copyright,
Alberta Magazine Publishers Association,
Bookmark,
Canadian Media Guild,
Content Writers Group,
CDS Global,
CNW, a Cision Company,
ExpertWomen.ca,
Goetz Storytelling,
Impresa Communications,
Oliver & Bonacini,
Ricardo Media,
Rolland Enterprises,
Ryerson University School of Journalism,
Studio Wyse,
TC Transcontinental Printing,
University of King’s College School of Journalism,
Very Good Studios, and
Vividata.

The NMAF gratefully acknowledges its 112 Judges who volunteered their time and their expertise to serve on the juries for the 40th anniversary National Magazine Awards.

 

ABOUT THE NMAF

A charitable foundation, the NMAF’s mandate is to recognize and promote excellence in content creation of Canadian print and digital publications through an annual program of awards and national publicity efforts.

The Foundation produces two distinct and bilingual award programs: the National Magazine Awards and the Digital Publishing Awards. Throughout the year, the Foundation undertakes various group marketing initiatives and professional development events. 

Download the entire list [PDF] of nominees and winners.

Announcing the nominees for the 40th anniversary National Magazine Awards

The NMAF is excited to announce the nominees for the 40th anniversary National Magazine Awards, including five finalists for the prestigious Magazine of the Year Award.

Nominations Website
Nominations List (PDF)
Gala Info & Tickets
Version française

This year, 197 Canadian magazines from coast to coast to coast—English and French, print and digital—entered the best of their editorial and design work to the National Magazine Awards, submitting the work of more than 2000 writers, editors, photographers, illustrators, art directors and other creators.

The NMAF’s 112 volunteer judges have nominated a total of 202 submissions from 75 different Canadian magazines for awards in 25 written, visual, integrated and special categories.

“We’re thrilled to announce the nominees for the 40th anniversary National Magazine Awards. More than 200 Canadian creators—writers, photographers, illustrators, designers, poets, and more—are up for awards in 25 categories. My thanks to our judges who have done a rigorous job over the past few months evaluating the best work in the country. It’s been a significant year for Canadian storytelling, as the impressive caliber of the nominees attests. We’re looking forward to celebrating the best of Canada’s creative talent together at the Gala on May 26.”
Nino Di Cara, President, NMAF

Gold, Silver and Honourable Mention awards will be announced at the Arcadian Court in Toronto on May 26, at the 40th anniversary National Magazine Awards gala. Gold Awards in Writing and Visual categories include a cash prize of $1000.

Tickets are on sale now. A limited number of tickets for nominated freelancers will be available at the discount rate of $35, thanks to the support of our Table Patrons.

TOP NOMINATED CREATORS

  • Edmonton freelance writer Omar Mouallem leads all creators with 4 nominations for 4 different stories published in 4 magazines (Avenue, Hazlitt, Sharp, University Affairs).
  • Writer Richard Kelly Kemick is nominated 3 times—twice in Fiction and once in One of Kind, which he won last year—for stories in 3 magazines (Geist, Maisonneuve, The New Quarterly).
  • Quebec writer Catherine Perreault-Lessard is also nominated 3 times for 3 stories published in Châtelaine, L’actualité and Ricardo.
  • Maclean’s writer Nancy Macdonald is also nominated 3 times for 2 different stories.
  • The Walrus writer/editor Katherine Laidlaw is nominated twice as a writer, and she is also the handling editor on 6 other Walrus stories nominated for National Magazine Awards.
  • Other writers nominated twice include Bruce Livesey (Report on Business), Jason McBride (Canadian Art, Toronto Life), Mark Pupo (Toronto Life), and Naël Shiab (L’actualité).
  • Illustrators Byron Eggenschwiler (Vancouver Magazine) and Gérard DuBois (L’actualité) are each nominated twice.
  • Photographers Peter Ash Lee (Corduroy), Chris Nicholls (FASHION Magazine) and Virginia Macdonald (Air Canada enRoute) are each nominated twice.

Check out all the nominees on our special anniversary website or download the PDF.

MAGAZINE OF THE YEAR

The five finalists for Magazine of the Year—given to the magazine that most consistently engages, surprises, and serves the needs of its readers—are:

  • Cottage Life, published by Blue Ant Media
  • Explore, published by My Passion Media
  • Nouveau Projet, published by Atelier 10
  • Ricardo, published by Ricardo Media
  • The Kit Compact, published by Star Media Group

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BEST NEW MAGAZINE WRITER

The five finalists for Best New Magazine Writer—given to the individual whose early work in magazines shows the highest degree of craft and promise—are:

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TOP STORIES OF 2016

The 40th anniversary National Magazine Awards honour the best in Canadian magazine journalism from 2016. Some of the most frequent topics that our judges saw among this year’s entries include:

Among this year’s nominees, some of the top stories include:

  • Justice Is Not Blind” (Maclean’s)—a nine-month investigation by Nancy Macdonald and the Maclean’s team looking at the ways in which Canada’s justice system is biased against Indigenous people. Nominated in Longform Feature Writing and Investigative Reporting.
    .
  • Company Province, Provincial Company” (Report on Business)—journalist Bruce Livesey’s investigative profile of the Irving family and the politics of New Brunswick’s energy sector. Nominated in Longform Feature Writing and Investigative Reporting.
    .
  • The Fighter” (United Church Observer)—a stirring portrait of Willie Blackwater, a B.C. Indigenous man who survived a residential school and then led the fight for justice, written by journalist Richard Wright. Nominated in Longform Feature Writing and Profiles.
    .
  • Love Your Body” (NOW Magazine)—a series of bold photographs by Tanja-Tiziana accompanying a set of profiles on the issue of body shaming. Nominated in Portrait Photography and Best Words & Pictures.
    .
  • Whatever Happened to Michael Bryant?” (Precedent)—writer Daniel Fish investigates the life and times of the former Ontario Attorney General, whose involvement in the killing of a cyclist led to PTSD, years out of the spotlight, and finally a path to redemption. Nominated in Professional Article and Profiles.
    .
  • Canada’s Best New Restaurants” (Air Canada enRoute)—the annual guide to Canadian culinary innovation by Andrew Braithwaite and the enRoute team is nominated in Service Journalism and Best Editorial Package.
    .
  • Shocking Tax Tips You’re Missing Out On!” (MoneySense)—the annual tax guide by Bryan Borzykowski and the MoneySense team is nominated in Service Journalism and Best Service Editorial Package.

TOP NOMINATED MAGAZINES

FIRST-TIME NOMINEES

Magazines nominated for their first National Magazine Award include:

ACKNOWLEDGEMENTS

The NMAF gratefully acknowledges the support of the Government of Canada, the Ontario Arts Council, and the Ontario Media Development Corporation. We are also thankful for the support of Access Copyright, Alberta Magazine Publishers Association, Bookmark, Canadian Media Guild, Canadian Writers Group, CNW, ExpertWomen.ca, Goetz Storytelling, Impresa Communications, Rolland Enterprises, Studio Wyse, TC Transcontinental Printing, and Very Good Studios.

For sponsorship enquiries please contact NMAF Managing Director Barbara Gould at staff@magazine-awards.com.

GALA TICKETS

The NMAF will welcome Canada’s top writers, artists, editors, art directors, publishers and other creators to the 40th anniversary National Magazine Awards gala. Gold, Silver and Honourable Mention awards will be announced at the Arcadian Court in Toronto on May 26. Tickets are on sale at magazine-awards.com.

A limited number of tickets for nominated freelancers will be available at the discount rate of $35, thanks to the support of our Table Patrons, including Access Copyright, Bookmark, Alberta Magazine Publishers Association, Canadian Media Guild, Canadian Writers Group, CDS Global, and ExploreWomen.ca.

Gold winners in Writing and Visual Awards categories receive a cash prize of $1000. Silver winners receive an awards certificate. All other finalists receive Honourable Mention.

CREDIT CHANGES

The deadline to make any changes to nominations credit is Friday April 28. Email staff@magazine-awards.com to make any credit changes to your nomination.

Download the complete list of nominations (PDF) to check your nominations credit.

ABOUT THE NMAF

A charitable foundation, the NMAF’s mandate is to recognize and promote excellence in content creation of Canadian print and digital publications through an annual program of awards and national publicity efforts.

The Foundation produces two distinct and bilingual award programs: the National Magazine Awards and the Digital Publishing Awards. Throughout the year, the Foundation undertakes various group marketing initiatives and professional development events.

Nominations Website
Nominations List (PDF)
Gala Info & Tickets
Version française

Penny Caldwell to receive 2017 Foundation Award for Outstanding Achievement in Canadian Magazines

The NMAF is proud to present the 2017 Foundation Award for Outstanding Achievement to Penny Caldwell, publisher and vice-president of Cottage Life Media.

Penny began her career in magazines as a freelance journalist, writing for sports and boating magazines at a time when it was rare for women to cover those topics. In the summer of 1988, a spirited new publication called Cottage Life debuted, and Penny was tapped to write a feature for the inaugural issue about how to buy a windsurfer.

“There’s no doubt about it,” wrote Penny in the opening lines of her first Cottage Life story, “those hot, lazy days of summer are better at the cottage—and best when you can spend most of your time in and around the water.” She still feels that way.

From her modest start as a freelance writer, Penny began to develop and hone the panoply of journalism and leadership skills that she has come to embody today. In 2000, she was named editor-in-chief of Cottage Life, where she quickly earned a reputation as an editor of considerable passion and frequent praise. In her 15-year tenure as editor, the Canadian Society of Magazine Editors named her its Editor of the Year a record four times, while Cottage Life won Magazine of the Year at the National Magazine Awards in 2003 and again in 2014.

“The hallmarks of Penny’s style are conscientiousness, diplomacy, and kindness. There are never any questions she won’t take the time to answer. No matter how tight the deadline, there is always time to adhere to the tight standards she sets for herself and inspires in her colleagues.”
Cottage Life Media CEO Al Zikovitz

Consistent with the evolving roles of a modern magazine leader, Penny was named brand manager and later vice president of content strategy and development before assuming the mantle of publisher in 2015, succeeding Al Zikovitz. That year, the NMA jury named Cottage Life Canada’s Best Magazine Brand for demonstrating a level of innovation that sets the standard for the industry and represents how a magazine can succeed beyond print with dynamic and thriving extensions.

“As a publisher, Penny has demonstrated her adaptability to changing circumstances and serving readers across multiple platforms. This includes print, digital, television, e-commerce, and live events.”
D.B. Scott, magazine consultant and publisher of Canadian Magazines

Today, Cottage Life reaches over six million Canadians every year as perhaps the savviest magazine brand in the country.

Beyond the walls of Cottage Life’s old cozy HQ at 54 St. Patrick Street in Toronto, Penny has made an indelible mark on the wider magazine industry as a mentor, teacher, volunteer, and advocate for a stronger magazine community. She was a member of the original Magazines Canada task force that developed the industry’s advertising-editorial guidelines, and has sat on the curriculum development committees of MagsU and MagNet.

“Penny’s insights and thoughtful contributions have always put the interest of readers first. Her calm, cool, and collected demeanor informs her success as an editor and publisher.”
Patrick Walsh, editor-in-chief, Outdoor Canada

At Ryerson University’s Magazine and Web Publishing Program she taught students the finer points of building a career in magazines. Many colleagues have noted her interest in learning about new talent in the industry and looking for opportunities to mentor others.

“Penny seeks connections for everyone she meets. She sees that if she fosters this talent within our industry, our collective chances at success—at having healthy, thriving Canadian magazines—are so much greater.”
Jess Ross, multiplatform content director at TVA Publications

All the while, Penny has frequently volunteered her time to sit on panels, juries, and boards of directors (including the NMAF from 2004 to 2010). Currently she serves as president of the International Regional Magazine Association (IRMA), where she has chaired awards committees, led numerous conference sessions, and developed the IRMA Connection initiative to improve communication and learning between members. “Penny is incredibly hard-working and an impressive problem solver who always has time for those who need her help,” says Tara Flint, executive director of IRMA. “She fosters positive discussions and brings out the best in others.”

Last year’s Outstanding Achievement Award winner, Kim Pittaway, sums it up aptly:

“Penny’s career exemplifies the best of what it means to lead a magazine: a deep respect for the audience, a commitment to the highest quality, a desire to innovate, and a dedication to respecting and fostering the talent of those with whom she works.”

For her commendable leadership in every role she has assumed, the NMAF is proud to honour Penny Caldwell with the 40th anniversary Foundation Award for Outstanding Achievement. Penny will receive her award and recognition at the 40th anniversary National Magazine Awards gala on May 26 in Toronto.

Tickets go on sale Thursday April 20 at magazine-awards.com.

The nominees for the 40th anniversary National Magazine Awards will be announced on Thursday April 20.

ABOUT THE OUTSTANDING ACHIEVEMENT AWARD
The NMAF’s most prestigious individual prize  is the Foundation Award for Outstanding Achievement, an award that recognizes an individual’s innovation and creativity through contributions to the magazine industry.

The award is open to circulation experts, editors, marketing, sales and promotion professionals, publishers, creators, designers, production managers – in short, to everyone in the industry. It cannot be given posthumously.

The Judging Committee of the National Magazine Awards Foundation will consider the nominations, along with nominations from members of the Committee itself. The Board of the National Magazine Awards Foundation will select the winner.

For more information and previous winners, visit magazine-awards.com/oa.

Photo of Penny Caldwell by Daniel Ehrenworth

Enter: 2017 NMA Foundation Award for Outstanding Achievement

The National Magazine Awards Foundation is calling for nominations for the 2017 Foundation Award for Outstanding Achievement, presented annually to an individual whose creativity and innovation over the course of their career have made a significant impact on the Canadian magazine industry.

Previous winners include Kim Pittaway, Kim Jernigan, Michael Fox, Stephen Trumper, Heather Robertson, Stephen Osborne, Jean Paré, Sally Armstrong, and more.

Nominations are welcome from anyone working in Canadian magazines, and must consist of:

  • A letter of nomination, including a brief bio of the nominee and a summary of their career achievements;
  • At least two (2) supporting letters from other individuals in the Canadian magazine industry or colleagues of the nominee.

There is no cost to nominate someone for the Outstanding Achievement Award.

Nominations are due by March 1, 2017 and can be emailed as a PDF to staff@magazine-awards.com or sent by mail to:
National Magazine Awards Foundation
2300 Yonge St, Suite 1600
Toronto, ON, M4P 1E4

The winner will be announced in April and will be presented with their award on stage at the 40th anniversary National Magazine Awards gala.

For more information visit magazine-awards.com/oa

In Memory of Neville Gilfoy

The National Magazine Awards Foundation is deeply saddened by the loss of Neville Gilfoy, founder and publisher of Progress Magazine in Nova Scotia, who passed away yesterday from complications of lymphoma.

As an innovator and entrepreneur who built Progress Media Group into Atlantic Canada’s most trusted and important sources of business information, Neville was a strident proponent of economic development and entrepreneurial spirit in the region he dearly loved.

Neville often volunteered to serve on the jury for the National Magazine Awards, regularly offering his time and expertise in service to the industry and promoting excellence in Canadian magazines. Guests who met him at the annual National Magazine Awards gala were charmed and invigorated by his enthusiasm for the potential of magazine publishing and for business and innovation in Atlantic Canada.

For being an outstanding example to all who worked with him—and to the Canadian magazine industry—the NMAF in 2006 awarded Neville the Foundation Award for Outstanding Achievement.

“Neville ached to see Atlantic Canada prosper and believed an entrepreneurial revolution was required to make it happen.”
Greg Keilty, publisher of Sky News

Neville spent more than 40 years in magazine publishing. He was been behind the launch of several magazines, including Atlantic Insight (50,000 paid subscriptions within eight months), Eastern Woods and Waters, and Atlantic Progress (later Progress; he also created a French-language counterpart, Progrès), and successfully built one of the most capable, committed and determined publishing teams in Canada.

He served as a CPPA/CMPA board member from 1979 to 1987, as president of the Atlantic Provinces Chamber of Commerce, and as chair of the board of the Greater Halifax Partnership. For 15 years he taught at the Banff Publishing Workshop. He presented at hundreds of seminars and conferences, from CMPA and Magazines University to economic development groups and high-school classes. In 1999 he launched Face to Face, one of the most remarkable entrepreneurial conferences produced by any magazine in North America. In 2006 he was appointed honorary consul of France in Nova Scotia.

At the core of Gilfoy’s success was his talent and determination for making those around him share his “uncommon delight” for the magazine industry. “He eats, sleeps and dreams the business of magazine publishing,” Dirk van Loon, editor and publisher of DvL Publishing Inc., told the NMAF in 2006 when nominating Neville for the Outstanding Achievement Award. “He gladly shares what he knows with anyone else crazy enough to get into the racket.”

“Publishing a magazine that has had such a positive impact on the Atlantic region is an accomplishment that I am very proud of. Progress has a purpose and a mission and its audience is impacted by that. The company wouldn’t enjoy the level of success it does without the team of professionals with whom I work. The people who produce our magazines, our events and our online product are the absolute best and are wonderfully committed to the success of our company and the region. It’s an amazing thing to be part of.”
–Neville Gilfoy 

He will be missed. The NMAF staff and board of directors offer our condolences to Neville’s family and friends and all those who will remember him well.

More on Neville from D.B. Scott at the Canadian Magazines blog.

Kim Pittaway’s impassioned Outstanding Achievement Award acceptance speech

At Friday evening’s 39th annual National Magazine Awards gala [read complete recap], Kim Pittaway received the Foundation Award for Outstanding Achievement, acknowledging her long and distinguished career as a writer, editor, teacher and mentor in Canadian magazine journalism. Read Kim’s complete NMA bio.

On stage at Friday’s gala, Kim inspired a standing ovation from the audience of over 400 guests in attendance, affirming not only the Foundation’s decision to present Kim with this award but also the inspiration that Kim has been to so many of us in Canadian magazines.

Below, with her permission, we present Kim’s acceptance speech from the 39th annual National Magazine Awards gala.


Kim Pittaway: Thank you Beth, Rona and my other colleagues who nominated me, the Board of the NMAF and the friends and colleagues who have congratulated me following the announcement of this honour. I feel obliged to note that Joyce Byrne, President of the Foundation, called me with the news on April 1—April Fool’s Day. I chose to ignore that.

This is indeed an honour, especially as I review the list of those who have preceded me to the podium for the Outstanding Achievement Award. I’d like to begin my remarks by quoting one of them.

“It’s simple: We need each other.”

That’s how the late Catherine Keachie, then-president of the Canadian Magazine Publishers Association, described what she called the magazine publishing ecosystem. It was the early 1990s, and I was a 20-something writer, hired to help write position papers on split-run publishing, GST on magazines, the environmental impact of magazine publishing and more. It was a crash course in how the industry worked and Catherine was my instructor. Our best lines were crafted in conversation as she held forth passionately on why magazines were central to our national culture.

Catherine knew that it was essential for the industry to work together. The major publishers needed the cultural legitimacy of the small and literary publishers. The smalls and literaries needed the financial and political heft of the bigs. Sales and circulation teams needed strong editorial content to sell. Editorial teams needed the business support of those sales and circ teams to find their audiences and get their stories into readers’ homes and hands.

Magazines brands—on the page, online and in whatever other formats they may appear—are the products of many hands, an exciting mix of journalism, storytelling, sales, promotion, marketing and analysis, all geared to telling stories that will engage, delight and—at its best—challenge our audiences. And while all of us in this industry have a role in enabling that storytelling, at its centre are the creators: the writers, photographers and artists whose words and pictures speak to us, touch us, transform us, who tell our Canadian stories, celebrate our Canadian heroes and illuminate our Canadian perspectives—stories that are critical to our uniquely Canadian culture.

I can think of no other organization that I would rather be honoured by than the National Magazine Awards Foundation precisely because of the NMAF’s long focus on creators. The work I am proudest of hinges on creation: my own work as a writer, and my efforts to facilitate the creative work of others as an educator and editor.

After the announcement about this award was made, I joked with a colleague that the key to being nominated was to move away from Toronto—after a few years away, people forget what it was about you that irritated them. What I’m about to say may serve as a reminder.

Publishers and brands will inevitably tally up “their” wins tonight—a logical impulse, given that they provide the pages and the infrastructure to enable the sharing of those stories. But let’s be absolutely clear about why we are here tonight. We are here to celebrate the creators. We may call these the Mag Awards, but they are in fact the creators’ awards. Without the words, without the pictures, without the writers, photographers and illustrators, we’re not in the magazine business—we’re just peddling flyers. And we all know that as an industry where fees to writers, photographers and artists have not shifted appreciably in decades, a night that celebrates those creators, that thanks them for their efforts is, frankly, the least that we as an industry can do.

It’s simple, as Catherine told me. We need each other. And as we contemplate the way forward for our industry—and for this awards program—we would do well to remember that.

Thank you.

Kim Pittaway’s essay from the 39th NMA Gala Program

39th National Magazine Awards
Complete Gala Recap
Read Kim’s complete NMA bio
Press release: English | Français
Complete list [pdf] of all winners
Twitter highlights: @MagAwards | #NMA16
The Judges
Award Seals
La version française: magazine-prix.com

Photos by Steven Goetz.