The National Magazine Award for Best Magazine Brand recognizes the general excellence of a publisher in growing their brand and reaching their audience in new and innovative ways.
This award will go to the publisher whose brand best delivers on their editorial mandate through at least three platforms. The platforms may include a print or digital magazine, website, SIP(s), mobile app(s), tablet, social media, television shows or video, radio broadcasts or podcasts, live events, innovations in print or digital media, and other forms of audience engagement.
How to submit: Publishers should submit four (4) copies of a submissions package, which includes:
- Any print edition of the magazine from 2015;
- A cover letter (max two pages) summarizing the strength of the publication’s brand identity against its editorial mandate, and the achievements and innovations during the past year;
- Any supporting documentation, including links to social media and digital initiatives, event materials, special editions or publications, products, media kits, etc.
Important: Keep in mind that your cover letter may be the jury’s introduction to your brand, and thus should contain all relevant information on your brand identity and extensions, and links to supporting material online (see the example of last year’s winner below).
How Best Magazine Brand is judged: Three judges, composed of peers and leaders in Canadian magazine publishing, including at least one member from French Canada, will evaluate all material individually over a four-week period, and then meet in person to deliberate on a shortlist of 3 finalists and from them a single winner.
Entry Fee & Deadline: The cost to enter is $150 (early-bird, by January 11) or $175 (by the final deadline of Jan 15).
Nominees & Winner: Three finalists will be announced on May 2, and the winner will be revealed at the 39th annual National Magazine Awards gala on June 10, 2016.
How was last year’s winner successful?
The inaugural winner of the award for Best Magazine Brand, in 2015, was Cottage Life.
Cottage Life submitted the Winter 2014 issue of the magazine along with copies of its two SIPs from that year, its media kit, and its annual Cottage Trivia Calendar. Its cover letter included a page outlining the editorial mandate of the magazine, its history and a summary of previous innovative engagements, and a summary of initiatives in 2014—including the launch of a Western Canada regional version of the magazine, the success of its annual consumer shows, the expansion of its television channel programs, and a move to licensed merchandise.
The jury concluded the following about Cottage Life in bestowing the award for Best Magazine Brand:
“Cottage Life demonstrates a level of innovation that bodes well for the industry, representing how a magazine can live beyond print with dynamic and thriving platforms. Its extensions—digital, broadcast, events, e-commerce—are perfectly aligned with the brand DNA, dominating the niche the magazine created while continuing to grow, refresh itself and take risks.”
—National Magazine Awards jury
The deadline for National Magazine Awards entries is January 15.