For the second year, the National Magazine Awards Foundation (NMAF) is partnering with Indigo Books & Music Inc. to launch a nationwide newsstand promotion designed to increase awareness about Canada’s top award-winning magazines published in both official languages.
With this strategic initiative, made possible thanks to the generous support of the Ontario Media Development Corporation and the Government of Canada, the NMAF strives to provide award-winning Canadian publishers the opportunity to cost-effectively maintain or improve newsstand sales, subscriptions and magazine visibility within the highly competitive North American market by jointly marketing their nationally recognized award on newsstands.
From October 19th to November 29th, this year’s participating award-winning publications will be displayed in a special NMA newsstand frame in 91 Indigo superstores across the country. Magazines taking part in this initiative include 2015 Magazine of the Year winner Nouveau Projet, as well as award winners Canadian Business, Chatelaine, Cottage Life, FASHION Magazine, L’actualité, Maclean’s, Maisonneuve, MoneySense, Sportsnet, The New Quarterly, The Walrus, Today’s Parent, Toronto Life, Vancouver Magazine and Western Living.
The NMAF, whose mandate is to recognize and promote award-winning Canadian magazines and content, strives to implement initiatives that help publications thrive in the evolving magazine industry. With this newsstand promotional campaign, the Foundation is providing publishers with a distinctive opportunity to leverage their prestigious award in order to maximize their impact on newsstands.
This promotional initiative was launched for the first time in 2014. During the four weeks of the pilot project, 3,401 copies of 15 NMA award-winning titles were sold and a number of participating magazines reported an increase in sales varying from 15% to 67%.
The 38th annual National Magazine Awards took place on June 5, 2015. Visit www.magazine-awards.com to view the complete list of this year’s award-winning magazines as well as past winners in our free public archive.
The National Magazine Awards Foundation acknowledges the financial support of the Ontario Media Development Corporation. This project has been made possible in part by the Government of Canada. The NMAF also gratefully thanks Indigo Books & Music Inc. for their generous support of the NMA newsstand promotion. The NMAF would also like to thank CNW Group.
Participating magazines this year include: