The keynote address will be by writer and literary critic John Freeman, the executive editor of Lit Hub, former editor of Granta, former president of America’s National Book Critics Circle.
Among the sessions being offered:
Brand Extensions and You
How to realistically monetize brands for small titles with limited budgets. Two panelists, including David Leonard, Director of Events and Special Projects at The Walrus will examine the value of various brand extensions and offer practical dos and don’ts.
Three concise case studies on successful collaborations, what partners are looking for in a collaboration and some hard-earned advice on how to avoid the pitfalls. Speakers: Jonny Dovercourt, Artistic Director, Wavelength Music and Arts Projects; Kathleen McLean, Adult Program Coordinator, Public Programming & Learning at Art Gallery of Ontario; Jay Millar, Publisher, Book Thug
Canada Council: New Directions and Benchmarks Study
Rowland Lorimer, Publishing Program Director at Simon Fraser University and author of the Canada Council Benchmarks study, will show you how to use your own data to make informed decisions about the future of your magazine, based on what others are earning, spending and what’s trending.
Straight talk about addressing diversity topics, including ways to find and cultivate new writers that better reflect the reality of your readership. Speakers: Farzana Doctor, novelist, Jen Sookfong Lee, writer and radio personality; Helen Walsh, Publisher of the Literary Review of Canada and President of Diaspora Dialogues
The Road Ahead: Multi-Year Planning
Veteran arts manager Jennifer Green, Associate Director, Toronto Arts Foundation, will show how to develop a long-term strategic plan that will help you set priorities, focus your resources and keep your magazine moving in the direction you want.