Chatelaine’s bold and bilingual new logo

The award-winning magazine Chatelaine has redesigned its cover logo on its May 2013 print issue and sleek website, featuring a bold and bilingual typography integrating l’accent circonflexe of its French counterpart, Châtelaine, which will also use the same logo beginning with the June 2013 issue.

According to a story in Marketing,

The all-uppercase logo, described as “fresh, modern and clean” by publisher Tara Tucker, uses the Neutraface 2 typeface and is bilingual (it has a stylized circumflex on the first “a”). Tucker said the timing was right to debut a new look as the magazine is kicking off its 85th anniversary celebrations in June.” [Read more]

Since 1977 Chatelaine and Châtelaine have won 15 and 23 National Magazine Awards, respectively.

{ Tip o’ the hat: Canadian Magazines blog }

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