A new category for this year’s National Magazine Awards, the award for Online Video will go to the best production by a magazine website or tablet magazine. This year there are 5 finalists, and the Gold and Silver winners will be revealed at the 36th NMA gala on June 7. [INFO & TICKETS]
And the nominees are:
1. “Condo Balcony Makeover” (Canadian House & Home):
What the judges said: “The perfect example of a how-to video. The hosts are casual and comfortable in their narration/explanation of the makeover. Visuals showing before and after are used to great effect. Strong editing and camera work carry this well-paced video that doesn’t leave out details and offers solutions in under three minutes.”
2. “Les coulisses du reportage mode Icônes” (ELLE Québec)
What the judges said: “Excellent use of interviews interspersed with behind-the-scenes footage to highlight this unique fashion shoot. The editing keeps the pace moving along quickly and the interview subjects are dynamic and interesting. It’s journalism with style.”
3. “Pagelicker 01: Irvine Welsh” (Hazlitt)
What the judges said: “A video that captures a moment and holds you there through intimate camera work, a contemplative soundtrack, and a sense of honesty fuelled by humour and one nervous-yet-together host, who draws out kernels of information a conventional interview would miss. Creative, quirky and excellent production quality.”
4. “Reboot on Life” (Ottawa Citizen Style)
What the judges said: “The pace of this short video is spot on, and the illustrator does a great job of moving the piece along to the voices of the narrators. Excellent sound quality. The overall communication is clear and well paced. Perfect length. Effective and memorable.”
5. “Toronto’s National Anthem” (The Grid)
What the judges said: “A strong example of what web video should be. Simple, clean, short, and communicates everything it needs to in under two minutes. This playful, well composed song’s apathetic tone is matched by playful visuals and packaged in a solid edit. A catchy tune that captures the spirit of the city.”
Sportsnet, the sharp new magazine launched a year ago–and which won a pair of National Magazine Awards earlier this year–just released this great video on how a magazine cover is created.
For more on Sportsnet‘s National Magazine Award-winning work, visit the NMA archives.
The opening montage from the 34th annual National Magazine Awards gala, June 10, 2011.
The NMAF is proud to make this video available free of charge for promotional purposes in the Canadian magazine industry, courtesy OMDC. Contact the NMAF office for more information on using this video.
Congratulations again to all our winners at the 34th National Magazine Awards. The submissions process for this year’s awards opens on December 1.