This year for the first time the National Magazine Awards are recognizing excellence in tablet magazine publishing. The award for Tablet Magazine of the Year will go to a single issue of a tablet magazine that most successfully fulfills its editorial mandate, represents the highest journalistic standards and serves its audience by maximizing the possibilities of tablet publishing.
This award is supported by the Government of Canada through the Canada Periodical Fund. The winner will be revealed at the 36th NMA Gala on June 7.
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Here are this year’s three finalists for Tablet Magazine of the Year:
Canadian House & Home (The Colour Issue, March 2012). Editor: Suzanne Dimma. Art Direction: Mandy Milks and Shanna Pollard. Contributions from: Brandie Weikle and Trevor Koebel.
What the judges said: “The tablet edition of this venerable title oozes planning and creativity and is an enhancement not just of a magazine, but a media brand. Well executed, this is way more than a print product in digital form. It’s an excellent melding of medium and message that takes full advantage of its tablet form while enriching the House and Home experience with vibrant colours, immersive options and e-commerce convenience. Bright, gorgeous, immersive, fun, integrated, detailed, thoroughly thought-out.”
Maclean’s (Canada’s Best Restaurants, September 2012). Editor: Mark Stevenson. Art Direction: Erika Oliveira and Rachel Tennenhouse. Contributions from: John Cullen, Jacob Richler, Liza Cooperman, Stacy Lee Kong, Thushjanthan Sivagurunathan, Tate Young, Brian Coleman and Jeffrey Flores.
What the judges said: “This issue from Maclean’s shows what a special interest publication can do when given the power of a tablet. Restaurant stories, food and atmosphere come alive through engaging images, video and, of course, top-notch food writing. Subdued and classy. The photography and typography really complement each other, and the recipes on every page are a smart and handy touch. It’s useful, slick, and tons of fun.”
Chez Soi (Noël 100% déco, mai 2012). Rédactrice : Solange Beaulieu. Direction artistique : Nathalie d’Amour.
Ce que les juges ont dit : “Bien pensée, intuitive, et le résultat certain d’une vision multiplates-formes réfléchie, l’édition pour tablette de Chez Soi témoigne d’une perspicacité de premier ordre. L’intégration de la vidéo dans la mise en page, et l’utilisation d’images surdimensionnées à fort impact est un concept rafraîchissant. Jusqu’aux instructions pratiques, astucieuses, qui donnent le ton et laissent présager l’expérience de lecture divertissante à venir. La visite de maisons, dans l’édition pour iPad de Chez Soi a été une merveilleuse expérience, qui donne vie au mandat de la publication, d’une manière que n’aurait jamais pu restituer l’édition imprimée. Un produit captivant et enrichissant.”
What the judges said: “Smart, intuitive, and an obvious result of multi-platform thinking, the team at Chez Soi brought their A-game to the tablet edition. Incorporating video into layouts and big, bold images was a fresh concept. Even the how-to instructions are clever and foreshadow the immersive, entertaining experience to follow. Touring homes on Chez Soi‘s iPad edition was a wonderful experience, bringing its mandate to life in a way that print never could. An engaging and enriching product.”
Congratulations to the three finalists for Tablet Magazine of the Year. The winner will be revealed at the 36th annual National Magazine Awards gala on June 7 at The Carlu in Toronto. [INFO & TICKETS]
Meet the NMA Finalists for:
Art Direction for an Entire Issue
Photojournalism & Photo Essay
Best New Magazine Writer
Magazine Website of the Year
Best Single Issue
The National Magazine Awards are open to content from all Canadian consumer magazines, whether they are published in print, online or in a tablet edition.
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Where previously we distinguished between Print and Digital Magazines, this year we are further clarifying the difference between three types of magazine publishing:
- Print Magazine
- Magazine Website (companion site or online-only magazine)
- Tablet Magazine
There is now a Special Award for each of these three types:
- Magazine of the Year
- Magazine Website of the Year
- Tablet Magazine of the Year
A single publication may enter any and all of these 3 special categories if they meet the eligibility and category criteria.
CATEGORIES EXCLUSIVELY FOR DIGITAL CREATIONS
There are six categories open exclusively to content from either Magazine Websites or Tablet Magazines, or both:
Blogs: This written category is open to a regular series of original written content produced by a Magazine Website that has a recognizable unifying voice or theme. Entries may consist of up to ten (10) blog posts by one or more authors.
Online Video: This integrated category is open to a single video produced by a Magazine Website or Tablet Magazine.
Magazine Website Design (formerly Best Digital Design): This visual category will reward a Magazine Website with the most successful and original overall combination of visual and graphic design elements with functionality and user experience.
Editorial Package—Web (formerly Best Multimedia Feature): This integrated category is open to any original package of related or thematic editorial content produced by a Magazine Website that best serves its intended audience by maximizing the potential of web-based publishing, and that reflects collaboration by editors and content creators. Elements may include but are not limited to written content, blogs, video, photography, data visualization, illustration, social media and user-generated content.
Tablet Magazine of the Year: This special category is open to any single issue of a Tablet Magazine that successfully fulfills its editorial mission by representing the highest journalistic standards and effectively serving its intended audience by maximizing the possibilities afforded by the medium of tablet publishing.
Magazine Website of the Year: This special category is open to any Magazine Website that successfully fulfills its editorial mission by representing the highest journalistic standards and effectively serving its intended audience by maximizing the possibilities afforded by the medium of web-based publishing.
ENTERING DIGITAL CONTENT IN OTHER CATEGORIES
Except where noted in specific category restrictions, content from Magazine Websites and Tablet Magazines is eligible in all National Magazine Awards categories.
ABOUT THE PROCESS
Each year the National Magazine Awards Foundation conducts surveys, solicits feedback and hosts round-table discussions with key stakeholders in order to ensure that our awards program is in tune with developments in the Canadian magazine industry.
Any changes that are made to the program reflect the consideration of numerous experts from relevant fields as well as the Judging Committee and Board of Directors of the NMAF.
The NMAF is grateful to those who volunteered their time to provide us with feedback and sit on our 2012 Digital Round Table and other committees.
With any additional questions please feel free to contact us.
Visit magazine-awards.com to submit. The deadline is January 16, 2013.