We know that magazine publishers work hard to extend their brand across multiple platforms to attract readers and grow their business, and this year the National Magazine Awards Foundation will recognize this ingenuity with the award for Best Magazine Brand. Whether you’re advancing your publishing mandate with mobile apps, radio and television broadcasts, live events, SIPs, social media campaigns or other innovations in audience engagement, we want to recognize your work and showcase your brand to the industry.
The award for Best Magazine Brand will go to the publication whose brand best delivers on its editorial mandate through at least three platforms. The platforms may include but are not limited to a print or digital magazine, a website, SIP(s), mobile app(s), tablet edition, social media, television shows, radio broadcasts and podcasts, live events, innovations in print or digital media and other forms of audience engagement.
Publishers must complete the online application and submit in hard copy four (4) copies of a submission package which must include:
a) A cover letter of maximum two pages summarizing the strength of the publication’s brand identity against its editorial mandate and the achievements during 2014;
b) Any print edition of the magazine from 2014, if applicable; and
c) Any supporting documentation (such as links to social media, summaries of research, event materials, products, etc.) that attests to the success of the brand in 2014.
FEES AND DEADLINES
The application fee for Best Magazine Brand is $175 +HST. Enter online by January 11 for the early-bird rate of $150. All supporting materials must be received by January 19.
FINALISTS AND WINNER
A shortlist of three finalists will be announced on May 4 and all finalists will receive a certificate and recognition in NMAF publications and at the awards gala. The winner will be announced on June 5 at the 38th annual National Magazine Awards and be promoted to the Canadian magazine industry and public in a promotional campaign whose goal is to showcase the winner’s branding strategy as a benchmark of excellence and an inspiration to others.
Are you an emerging Canadian magazine illustrator, photographer, graphic artist or digital image creator? Have you published your first major piece of visual work in a Canadian consumer magazine, university magazine or arts journal within the last 3 years? Chances are you’re eligible to be named Canada’s Best New Illustrator or Photographer from the National Magazine Awards Foundation.
The National Magazine Award for Best New Illustrator or Photographer goes to the artist whose early work in Canadian magazines (print, online or tablet) shows the highest degree of craft and promise.
The inaugural winner of this award, illustrator Byron Eggenscwhiler, has been nominated for 9 National Magazine Awards in total, winning 5 times, and his work has been published in Cottage Life, Swerve, More, Up Here, Maisonneuve and elsewhere. Read our interview with Byron about his career.
Another winner, the fashion & beauty collective The Coveteur, have been published in Report on Business, Toronto Life and elsewhere. Read our interview with The Coveteur about their creative work.
ELIGIBILITY Eligible work–illustration, photo illustration, photography, infographics, graphic narratives and digital images–must have been published in a Canadian magazine (print, online or tablet) between January 1, 2012 and December 31, 2014, and must be at least one full page in size or digital equivalent, a single or series accompanying an article or editorial package. Candidates must not have published any magazine work larger than one page prior to 2012. The intent is to restrict this award to students and visual artists with a maximum of 3 years’ experience in professional journalism. One entry per person. See the NMAF’s general rules for further information about eligible publications.
HOW TO ENTER Enter your submissions at magazine-awards.com. Submissions may be made by the artist or their art director or teacher. Entrants must complete the online application and submit required hard copies (see below). The deadline for applications including all required hard copies is January 19. The cost to enter is only $25 +HST.
Submit in hard copy four (4) sets of original tear sheets and four (4) copies of a letter of reference from a teacher, art director, mentor or colleague which attests to the candidate’s eligibility and provides context for the work submitted. Both the visual work and letter are reviewed by the judges.
Pay the submission fee ($25 + HST) by cheque or credit card.
FINALISTS AND WINNERS
A shortlist of 3 finalists will be announced on May 4, and all finalists receive a certificate and recognition in NMAF publications and at the gala. The winner will be revealed at the 38th annual National Magazine Awards gala on June 5.
$500 cash; plus the right to call yourself a National Magazine Award winner. We’ll interview you on our blog and promote you and your work nationwide.
Off the Page is a regular interview series produced by the National Magazine Awards Foundation. Today we catch up with Byron Eggenschwiler, five-time National Magazine Award-winning illustrator whose work has been published in Swerve, Maisonneuve, Cottage Life, Canadian Business, Up Here and other Canadian magazines.
NMAF: You call Alberta home and graduated from the Alberta College of Art + Design. Like so many other graduates of programs at ACAD and the Ontario College of Art and Design, you’ve found great success in the Canadian magazine industry. How has your education helped shape your art and your future as a magazine illustrator?
Byron:My education was pretty invaluable, it gave me an environment that encouraged exploration of media and ideas and forced me to sit down and start thinking about the kind of work I wanted to make. The program at ACAD was really great for teaching us about both design and illustration and how the two intersect. Having both those backgrounds has been helpful in my illustration work.
I actually didn’t even know illustration was a career or what it really meant until going through the program. I was lucky to have teachers who encouraged me and steered me in the right direction and some really talented friends in my classes that challenged me to push myself out of my comfort zone to make better work.
NMAF: A year after winning your first NMA for Spot Illustration in Swerve for “Be Worried–Don’t be Happy” in 2008, you were the first-ever winner of the award for Best New Visual Creator [now known as Best New Illustrator or Photographer] for “Tales from Riverheights Terrace” (also in Swerve). How did this recognition help propel your career?
Byron: I am unsure how these things directly affect future work but it helps to get your name out into the world a bit more, which can’t hurt. It is a great event celebrating the Canadian magazine industry and an honour for me to be acknowledged for the work I am doing within that [industry]. It gives a guy a confidence boost to keep moving forward in an otherwise fairly solitary profession.
NMAF: You have a distinct and recognizable style. How much direction do you take from your clients in the magazine industry and how much of your own creative voice goes into designing your illustrations for each piece?
Byron: It can be a balance and depends on the magazine itself, but sometimes an art director has something specific in mind for an idea and I work with that. Sometimes that can be a jumping off point for an even better idea. There are times where there is a bit of back and forth along the way but most of the time it is left in my hands to see where I can take a piece and how I want to finish it. Compromising is part of the job and hopefully no matter what it still carries a bit of me with it at the end.
NMAF: Many of your pieces seem to be more of an article within an illustration as opposed to an illustration meant to accompany an article. How does conceptualization for some of these, more image-heavy, pieces work?
Byron: I start by distilling an article down to a core point or phrase and then start sketching whatever ideas come to mind with that theme in the back of my mind. I don’t tend to have too many thoughts until I can see the forms taking shape on the page and it is somewhere in that mental wandering and playing around that ideas will emerge for me. Depending on the feel of the story itself this can lead off in different directions, and as long as that initial idea is still there I am pretty open to anything.
I like the idea of creating a new story with my illustrations to tell the author’s story. I think it can add another layer to the article and enrich it.
NMAF: When drawing, do you aim to create an image that contextually matches the text of the article, or does the tone or theme of the piece dictate what imagery will accompany it?
Byron: I like to read an article a few times to get an overall feel for the content and then decide how I want to approach it. If the tone is more serious or if it is humorous it will have a big influence on my thinking of how to approach the piece. I find the end result is much better if I can keep myself open to surprises through the sketching phase and let thoughts show up no matter how out-there they are. I try to make work that captures the feeling you get when you read the story and will speak to you with or without the text.
Byron Eggenscwhiler is an award-winning illustrator based in Calgary. His work has appeared in The New York Times, Wall Street Journal, Discover, More Magazine, BusinessWeek, National Post, O, The Oprah Magazine, LA Weekly, Canadian Business, Swerve, Runner’s World, Wired, The Walrus, Maisonneuve, Quill & Quire, Uppercase Gallery, Little, Brown Books for Young Readers & more. See more of his work at byronegg.com.
Special thanks to Melissa Myers for conducting this interview with Byron for the NMAF.
Are you an emerging Canadian magazine journalist or creative non-fiction writer? Did you publish one of your first major stories in 2014 in a Canadian consumer magazine, university magazine or literary journal? Chances are you’re eligible to be named Canada’s Best New Magazine Writer from the National Magazine Awards Foundation.
The National Magazine Award for Best New Magazine Writer goes to the writer whose early work in Canadian magazines (print, online or tablet) shows the highest degree of craft and promise.
Last year’s winner, Catherine McIntrye, published an investigative story in THIS Magazine about cancer rates in New Brunswick and correlations to heavy industry. Read our interview with Catherine about her story and ambition to become a magazine journalist.
The 2012 winner, Sierra Skye Gemma, published a personal essay about grief in the literary journal The New Quarterly. Read our interview with Sierra about her approach to creative writing and how she came to enter her story for a National Magazine Award.
Previous finalists and winners have been published in Ryerson Review of Journalism, The Walrus, Maisonneuve, Prairie Fire, Chatelaine, Alberta Views, NOW Magazine, Toronto Life, Maclean’s and more.
ELIGIBILITY Eligible work must have been published in a Canadian magazine (print, online or tablet) between January 1 and December 31, 2014, and must be at least 1000 words in length. Open to non-fiction work only. Articles published in university/college magazines are eligible. Candidates must not have published any magazine work longer than 1000 words prior to 2013. The intent is to restrict this award to students and magazine writers with a maximum of 2 years’ experience in professional journalism. One entry per person. See the NMAF’s general rules for further information about eligible publications.
HOW TO ENTER Submit now at magazine-awards.com. Submissions may be made by the writer or by their publisher, editor or teacher. Entrants must complete the online application and submit required hard copies (see below). The deadline for applications including all required hard copies is January 19. The cost to enter is only $25 +HST.
Upload a PDF of your story during the online application.
Submit in hard copy four (4) sets of original tear sheets and four (4) copies of a letter of reference from a teacher, editor, mentor or colleague which attests to the candidate’s eligibility and provides context for the work submitted. Both the article and letter are reviewed by the judges.
Pay the submission fee ($25 + HST) by cheque or credit card.
FINALISTS AND WINNERS
A shortlist of 3 finalists will be announced on May 4, and each finalist will receive recognition in the NMAF’s publications and a certificate. The winner will be revealed at the 38th annual National Magazine Awards gala on June 5.
$500 cash; plus the right to call yourself a National Magazine Award-winning writer. We’ll interview you on our blog and promote you and your writing across Canada.
Winning Gold awards for Columns, Illustration, Reader Service, and Department, Silver awards for Covers, Profiles and Nature & Environment, and an Award of Merit for Essays, Cottage Life continued an incredible year of recognition for its outstanding journalism.
When the lights came up on the final prize of the 2013 National Magazine Awards, the 500 gala guests at The Carlu and the thousands following the show on Twitter leaned in to hear the following words: “The winner of the award for Magazine of the Year: Cottage Life.”
Venerable Canadian magazine editor John Macfarlane, winner of the 2005 Foundation Award for Outstanding Achievement, the highest individual honour given by the National Magazine Awards Foundation, announced today that he is stepping down from his position as editor-in-chief of The Walrus, effective the end of the year.
The Walrus Foundation, publisher of the magazine which has won more NMAs than any other since its first issue in 2003, published a statement from John on its website:
“More than five years ago, I came on board as interim editor for six months, and suddenly it’s five years later. The world of journalism has changed in the last five years, and although I’ve enjoyed every minute here the time has come, as the Walrus said, for a new kind of editor—an editor of all Walrus platforms. I’ve been thinking about this for a while, and decided the timing is right—for me and for the organization.”
Following a 15-year editorship of Toronto Life (1992-2007) during which that magazine won an industry-best 118 National Magazine Awards including Magazine of the Year in 2007, John Macfarlane was hired at The Walrus in 2008 and since then the magazine has won 59 NMAs, also best in the industry. His long career in publishing also includes Saturday Night, Financial Times of Canada, Weekend Magazine, the Toronto Star and the Globe and Mail.
He served as President of the National Magazine Awards Foundation from 2000-2002.