A Brief Guide to entering Digital Content in the National Magazine Awards
The National Magazine Awards are open to content from all Canadian consumer magazines, whether they are published in print, online or in a tablet edition.
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Where previously we distinguished between Print and Digital Magazines, this year we are further clarifying the difference between three types of magazine publishing:
- Print Magazine
- Magazine Website (companion site or online-only magazine)
- Tablet Magazine
There is now a Special Award for each of these three types:
- Magazine of the Year
- Magazine Website of the Year
- Tablet Magazine of the Year
A single publication may enter any and all of these 3 special categories if they meet the eligibility and category criteria.
CATEGORIES EXCLUSIVELY FOR DIGITAL CREATIONS
There are six categories open exclusively to content from either Magazine Websites or Tablet Magazines, or both:
Blogs: This written category is open to a regular series of original written content produced by a Magazine Website that has a recognizable unifying voice or theme. Entries may consist of up to ten (10) blog posts by one or more authors.
Online Video: This integrated category is open to a single video produced by a Magazine Website or Tablet Magazine.
Magazine Website Design (formerly Best Digital Design): This visual category will reward a Magazine Website with the most successful and original overall combination of visual and graphic design elements with functionality and user experience.
Editorial Package—Web (formerly Best Multimedia Feature): This integrated category is open to any original package of related or thematic editorial content produced by a Magazine Website that best serves its intended audience by maximizing the potential of web-based publishing, and that reflects collaboration by editors and content creators. Elements may include but are not limited to written content, blogs, video, photography, data visualization, illustration, social media and user-generated content.
Tablet Magazine of the Year: This special category is open to any single issue of a Tablet Magazine that successfully fulfills its editorial mission by representing the highest journalistic standards and effectively serving its intended audience by maximizing the possibilities afforded by the medium of tablet publishing.
Magazine Website of the Year: This special category is open to any Magazine Website that successfully fulfills its editorial mission by representing the highest journalistic standards and effectively serving its intended audience by maximizing the possibilities afforded by the medium of web-based publishing.
ENTERING DIGITAL CONTENT IN OTHER CATEGORIES
Except where noted in specific category restrictions, content from Magazine Websites and Tablet Magazines is eligible in all National Magazine Awards categories.
ABOUT THE PROCESS
Each year the National Magazine Awards Foundation conducts surveys, solicits feedback and hosts round-table discussions with key stakeholders in order to ensure that our awards program is in tune with developments in the Canadian magazine industry.
Any changes that are made to the program reflect the consideration of numerous experts from relevant fields as well as the Judging Committee and Board of Directors of the NMAF.
The NMAF is grateful to those who volunteered their time to provide us with feedback and sit on our 2012 Digital Round Table and other committees.
With any additional questions please feel free to contact us.
Visit magazine-awards.com to submit. The deadline is January 16, 2013.